Armen Harutyunyan

Armen Harutyunyan

Senior Web Developer

With over 7 years of professional experience, including a 5-year tenure in a high-growth Fintech environment, I specialize in architecting scalable, performance-first web ecosystems. I bridge the gap between deep technical engineering and business-driven results.

Strategic Impact

  • Headless Pioneer:  Spearheaded the enterprise-wide transition from monolithic systems to a cutting-edge Next.js + Payload CMS architecture, managing a zero-loss SEO migration of 40,000+ posts.
  • AI-Agentic Visionary: Lead initiatives in leveraging AI-driven workflows (LLM/Agentic) to automate localization pipelines, reducing translation overhead by 4x and accelerating feature delivery by 30%.
  • Performance Engineering: Consistently deliver 90+ Lighthouse scores for high-load applications through advanced caching (Redis), MongoDB optimization, and strict Core Web Vitals management.
  • Business Growth: Architected UX improvements that directly boosted qualified lead conversion by 1.8%.

Professional Philosophy

I am proactive and self-directed, focusing on optimizing architecture and Time-to-Market without waiting for instructions. I value transparent processes, strict deadlines, and consistently delivering production-ready solutions that provide measurable value to the business.

Technical Skills

Core Frontend & UI

JavaScript (ES6+)Next.js (App Router)React 18+TypeScript (Strict Mode)Radix UITailwind CSSShadcnChakra UIAnt DesignDesign Systems (Storybook)State Management (Redux)

AI & Development Innovation

AI Initiative LeadLLM IntegrationAI Localization PipelinesCursor Rules & DX EngineeringAutomation Workflows

Headless & CMS

Payload CMSHeadless Architecture (SSR/SSG/ISR)WordPressGutenberg & InnerBlocksSlate & Lexical (RichText Experts)WPMLREST APIACFCustom Theme & Plugin DevelopmentjQueryGulp

Backend & Database

Node.jsPHPMySQLMongoDBRedis Object CachingWebSockets (Real-time Data)

DevOps & Infrastructure

DockerCI/CD PipelinesVPSAutomation WorkflowsPNPMTurborepo

Performance & Monitoring

Grafana & PrometheusSentry & ElasticStackCore Web Vitals Optimization

Quality & Engineering Tools

ViteWebpackPlaywright & JestBiome & TurboPackESLint & PrettierHusky & Pre-commit

Marketing & Growth

Technical SEOGoogle Analytics (GA4)Yandex MetrikaA/B TestingSemrushCPA & Affiliate Marketing

Leadership & Industry Expertise

Technical LeadershipFinTech SolutionsE-commerce (WooCommerce)PropTech (Real Estate)

Experience

B2BROKER

Senior Web Developer & AI Initiative Lead

B2BROKER

Dubai, United Arab Emirates (Remote / HQ )
 — 
Stage 2: Headless Migration & AI Innovation (Next.js + Payload CMS)
  • Architectural Transformation: Spearheaded a full-scale transition from monolithic WordPress to a cutting-edge Headless architecture (Next.js + Payload CMS), implementing SSR/SSG patterns for 90+ Lighthouse scores.
  • Precision Migration: Directed the seamless migration of 40,000+ posts without SEO loss. Engineered complex data transformation scripts to bridge formats between Slate and Lexical editors in MongoDB.
  • AI Initiative Lead: Pioneered LLM-driven localization workflows, reducing translation time by 4x. Established cursorrules and development standards, boosting team productivity and accelerating Time-to-Market by 30%.
  • Fintech & Real-time Integrations: Developed real-time data widgets using WebSockets (Centroid) and built robust production-ready integrations with Salesforce, amoCRM, Chilipiper, and ActiveCampaign.
  • Technical Leadership: Managed a cross-functional team for 1 year. Led technical grooming, Code Reviews, and the development of an internal Design System in Storybook.
Stage 1: Enterprise WordPress Ecosystem (Core Development)
  • Scalable Framework Design: Engineered a reusable Theme Framework and a unified plugin system, enabling efficient management and synchronization of 20+ corporate websites.
  • Custom Gutenberg Engineering: Developed sophisticated custom blocks and InnerBlocks architectures, keeping the enterprise platform aligned with the latest engine updates.
  • Automation & Performance: Built a proprietary Staging-to-Production content sync plugin. Optimized infrastructure with Redis Object Cache, achieving stable performance on high-load entry points.

Next.js (App Router)React 18+TypeScript (Strict Mode)Headless Architecture SSR / SSG / ISR Tailwind CSSStorybook / Design SystemsAI Initiative LeadLLM / AI IntegrationAI Localization PipelinesCursor Rules / DX EngineeringPayload CMSWordPress (Core & Frameworks)WPMLGutenberg / InnerBlocksNode.js / MongoDBMySQLSlate & LexicalRedux / Redis CachingWebSockets (Socket.io / Centroid)Grafana / PrometheusSentry / ElasticStackCore Web VitalsLighthouse OptimizationPlaywright / Jest Biome / TurboPackCI/CD PipelinesDockerREST APISalesforce / Salesforce APIamoCRM IntegrationFinTech SolutionsTechnical LeadershipKey Developer
Alena Solutions

WordPress Engineer

Alena Solutions

Yerevan, Armenia
 — 
  • End-to-End WordPress Development: Led the full-cycle development of sophisticated web applications, ranging from high-traffic content platforms to complex E-commerce ecosystems for the US market.
  • Real Estate Solutions (PropTech): Developed specialized platforms for US-based real estate brokers, focusing on intuitive property search interfaces, lead generation funnels, and seamless User Experience.
  • WooCommerce Expert: Architected and implemented highly customized online stores using WooCommerce, ensuring scalable database configurations and robust payment gateway integrations.
  • Theme & Plugin Customization: Performed deep-level engine tuning and custom theme development, tailoring existing frameworks to meet specific, high-level business logic and performance requirements.
WordPressPHPWooCommercePropTechE-commerceCustom Theme DevelopmentFull-cycle DevelopmentAPI IntegrationUS Market ExperienceJavaScript (ES6+)jQueryLESS/SASSMySQLOptimizationResponsive Web Design
Lucky Online / Lucky Team

Frontend Developer

Lucky Online / Lucky Team

Yerevan, Armenia
 — 
  • Responsive Landing Page Development: Specialized in high-conversion cross-browser layout development using Figma, Zeplin, and Photoshop source designs.
  • Performance Engineering: Conducted systematic frontend refactoring and performance optimization to ensure lightning-fast page loads, a critical KPI in high-traffic CPA markets.
  • Internal Integrations: Implemented and configured custom internal systems for sophisticated traffic tracking and data processing pipelines.
  • Optimization: Continuously improved core web vitals and interaction metrics to maximize user retention and conversion rates.
HTML5/CSS3JavaScript (ES6+)jQueryPerformance Optimization Figma/ZeplinCPA IntegrationsCross-browser DevelopmentResponsive DesignConversion OptimizationBootstrap

Selected Projects

Projects I worked on as part of in-house teams and company client delivery.

b2broker.com
 b2broker - website
Live website

B2BROKER

B2BROKER’s main corporate website and the company’s primary digital presence, built to present its products, services, ecosystem, and global brand across a large multilingual content platform.

Built and evolved the company’s main lead-generation website end-to-end, initially on WordPress and later through a full migration to Payload CMS (React/Next.js), while shaping the content architecture, admin experience, multilingual setup for 15 languages, real-time integrations, and the overall technical foundation of the platform.

Open project
estatearmenia.com
Estate Armenia - website
Live website

Estate Armenia

Estate Armenia is my own branded real estate platform focused on the Armenian market, built as a property aggregator with user accounts, rich listings, and modern tools designed to simplify property discovery and interaction.

Conceived and built the product end-to-end, defining the business model, product strategy, UX, design system, and technical architecture, while implementing personal accounts, advanced platform logic, and AI-powered integrations.

Open project
liquidity-provider.com
Liquidity Provider - website
Live website

Liquidity Provider

A large bilingual corporate website with extensive product and news content, built to present the company’s liquidity services and support ongoing communication through a structured multilingual content platform.

Developed and maintained a large-scale two-language platform with a strong focus on content architecture, multilingual delivery, admin flexibility, and scalable implementation for product-heavy and news-driven pages.

Open project
b2binpay.com
B2binpay - website
Live website

B2BINPAY

B2BINPAY’s product website for one of the company’s key payment solutions, built to present a large-scale fintech platform, its features, use cases, and product ecosystem in a clear and conversion-focused way.

Led the development and evolution of the product website end-to-end, creating the design system, shaping the architecture, extending the admin side, and implementing custom business features and integrations required by the product team for one of the company’s key fintech solutions.

Open project
b2prime.com
B2PRIME - website
Live website

B2PRIME

B2PRIME’s corporate website for the company’s institutional liquidity and prime brokerage offering, built to present the product across multiple jurisdictions with region-specific structure, content, and user flows.

Developed and maintained a multi-jurisdiction product platform with differentiated logic, content delivery, and administrative flexibility, ensuring the website could support varying regulatory, business, and presentation requirements within a single scalable system.

Open project
b2core.b2broker.com
B2core Website
Live website

B2CORE

B2CORE’s product website for one of the company’s flagship fintech solutions, built to present a complex client cabinet and infrastructure platform through a clear product narrative, structured content, and a strong commercial focus.

Led the development and continuous evolution of the website end-to-end, shaping the platform architecture, refining the user experience, extending the admin side, and implementing product-driven features and content structures aligned with the company’s broader ecosystem and brand standards.

Open project
b2translate.b2broker.com
B2TRANSLATE - website
Live website

B2TRANSLATE

A product website for the company’s translation and localization solution, built to present the service, its capabilities, and its value within the broader company ecosystem.

Developed and evolved the website as a scalable product platform, shaping its structure, presentation, admin-side flexibility, and overall user experience in line with the company’s brand and product standards.

Open project
kjmarmon.com
KJ Marmon - website
Live website

KJ Marmon

A real estate website for a U.S. broker, built to present property services, strengthen personal branding, and provide a polished digital presence tailored to the American real estate market.

Designed and developed the platform end-to-end with a strong focus on presentation, trust, usability, and conversion, shaping both the product structure and digital experience around the expectations of the U.S. real estate audience.

Open project
modaya.com
Modaya - website
Live website

Modaya

MODAYA — E-commerce Jewelry Store for the U.S. Market

An e-commerce project for MODAYA, a jewelry brand focused on the U.S. market. The store features product collections, detailed product pages, cart functionality, and a clean premium shopping experience designed for easy navigation and conversion.

Open project
eqwire.com
Eqwire - website
Live website

Eqwire

EQWIRE — Fintech Platform for Multi-Currency Accounts and Global Payments

A web project for EQWIRE, a regulated fintech platform offering multi-currency accounts, global transfers, FX conversion, and payment infrastructure for individuals, professionals, and businesses. The interface focuses on trust, transparency, and a smooth experience for managing money across currencies and borders.

Open project

Education

Master
Applied Computer Science
Moscow, RussiaRemote
Bachelor
Electrical Engineering
Yerevan, ArmeniaOn-site

Languages

am flagArmenianNative
ru flagRussianProficient (C2)
en flagEnglishUpper-Intermediate (B2)
de flagGermanBeginner (A1)

Recommendations

These reviews are in their original languages from LinkedIn

"I am very pleased to recommend Armen as a highly skilled developer and a reliable professional. During the time we worked together, he consistently demonstrated exceptional responsibility, strong organizational skills, and a proactive mindset. He always sees tasks through to completion, regardless of their complexity. Our colleague doesn’t just implement requirements; he takes the time to deeply understand the problem, propose optimal solutions, and improve the overall outcome. His attention to detail and strong self-discipline allow him to consistently deliver high-quality results on time. I would especially like to highlight his proactivity — he doesn’t wait for instructions when he sees room for improvement. Instead, he independently suggests ideas and takes ownership of their implementation. Working effectively both independently and as part of a team, he supports his colleagues and contributes positively to the team environment. Armen is a professional you can truly rely on. I confidently recommend him as a valuable asset to any development team."

Yuriy Chaplinskiy
Yuriy Chaplinskiy

Senior SDET

"I had the pleasure of working with Armen, and I can confidently say he is an outstanding React developer. Armen combines deep technical expertise with a strong sense of ownership. He writes clean, scalable, and well-structured code, and consistently delivers features that are both performant and user-friendly. His understanding of modern React practices — hooks, state management, performance optimization, and component architecture — allows him to build applications that are maintainable and future-proof. What truly sets Armen apart is his problem-solving mindset. He approaches challenges thoughtfully, asks the right questions, and always looks for the most efficient and elegant solution. He’s proactive, reliable, and communicates clearly with both technical and non-technical stakeholders. Any team would be lucky to have Armen as their React developer. I highly recommend him for any front-end or full-stack role where quality and ownership matter."

Artem Goryushin
Artem Goryushin

Marketing specialist

"I had the pleasure of working with Armen on the same team, and he’s one of those engineers who combines strong technical expertise with real product thinking. His ability to turn complex ideas into clean, scalable frontend solutions is genuinely impressive. Armen has deep expertise in modern frontend development (Next.js, React, headless CMS) and consistently delivers work that is both technically solid and aligned with business goals. He approaches problems thoughtfully, communicates clearly, and always focuses on building solutions that truly move projects forward. If you’re looking for a frontend engineer who brings both technical excellence and a collaborative mindset to the table, Armen is someone you absolutely want on your team."

Lasha Khunashvili
Lasha Khunashvili

Marketing Specialist

"I had the pleasure of working with Armen and can highly recommend him as a Senior Frontend Engineer. He is a responsible, hardworking professional with strong expertise in React, Next.js, and modern web development. Armen consistently delivers high-quality work and is a reliable team member who takes ownership of his tasks."

Alina Tadevosyan
Alina Tadevosyan

Senior Project Manager

"I worked with Armen on several high load WordPress projects where he was responsible for bringing my designs to life. Armen’s technical execution is incredibly precise he has a unique ability to handle complex layouts and custom Gutenberg blocks without sacrificing any design details. He’s not just a developer who follows specs; he’s an engineer who understands the 'why' behind the UI. His deep knowledge of the WordPress engine and performance optimization made every project we tackled a success. Highly recommended for any team that values quality and technical depth"

Evgeny Mishin
Evgeny Mishin

Product Designer

"Armen is one of those people who possess phenomenal empathy and high stress resistance. He can always defend his point of view, relying on facts and his extensive experience as a developer. It was a pleasure to work with Armen, and I am sorry that it is time to part ways. By hiring Armen, you can be sure of a pleasant and friendly atmosphere when working with him, as well as his high level of professionalism."

Evgenii Troinov
Evgenii Troinov

Tech Lead

"I had the pleasure of working closely with Armen during the development of our corporate design system. Armen is a rare engineer who truly 'speaks design.' He didn't just translate my mockups into code; he actively contributed to the system's architecture. His attention to detail and commitment to pixel-perfection made our collaboration seamless. I highly recommend Armen to any team looking for a developer who can bridge the gap between design vision and high-performance engineering"

Fatima Sanglibaeva
Fatima Sanglibaeva

Product Designer

"Armen is a full stack specialist with a strong product mindset. he has deep knowledge how a product should work for both the business and the end user. His expertise is headless CMS and high performance frontend architectures which allows him to consistently deliver the expected Solution, and he is also anle to work independently and collaborate in team delivery the expected result."

Maiwand Nazari
Maiwand Nazari

B2B Sales

"I worked with Armen at B2Broker, and it was a pleasure working together. I was a lead developer and he was in my team. He was ready to learn new development stack and commit overtime when in tight schedule and not only helped the company and our team achieve goals, but also grew up as a professional very quick."

Sam Tyurenkov
Sam Tyurenkov

WordPress TeamLead

"I worked with Armen on several projects, and one thing you immediately notice is how responsible he is. If he takes something on, you can be sure it will be done properly and on time. He’s a strong full stack developer who’s comfortable across the stack, but what really makes him stand out is his attitude. Armen is genuinely friendly, easy to work with, and never hesitates to help — whether it’s reviewing code, jumping into a tricky bug, or supporting a teammate under pressure. Any team would benefit not only from his technical skills, but also from the positive energy and reliability he brings."

Maxim Shvanov
Maxim Shvanov

IOS developer

"I had the pleasure of working with Armen as a Full-Stack Developer, and I can confidently say he is a highly responsible and experienced engineer. He consistently demonstrates strong problem-solving skills, takes ownership of his tasks, and delivers reliable, high-quality solutions."

Hayk Poghosyan
Hayk Poghosyan

Senior Full Stack

"Работали с Арменом на смежных проектах, и я остался под большим впечатлением. Это невероятно производительный и ответственный разработчик. Армен из тех специалистов, на которых можно полностью положиться: задачи выполняются четко, в срок и с отличным качеством. Искренне рекомендую его в любую команду!"

Alex Makarov
Alex Makarov

Senior Full Stack

"Armen is one of the most reliable and proactive professionals I’ve had the pleasure to work with. As my ex-colleague (and close friend), he consistently took full ownership of website development and modification tasks, delivered high-quality results under pressure, and made even intense workloads feel smooth thanks to his clear communication and strong execution. He’s smart, highly responsible, and genuinely great to work with—and in my opinion, seriously underrated for the level of impact he can bring in a high-responsibility role"

Bogdan Ralnikov
Bogdan Ralnikov

Head of Marketing

"I had the pleasure of working with Armen in the same team, where he proved himself to be a very dedicated and proactive developer. He’s always ready to take initiative, handle tasks responsibly, and openly collaborate to find the best solutions. Communication with Armen is effortless — he’s approachable, supportive, and a great team player."

Oleg Pecherin
Oleg Pecherin

Senior Full-Stack Engineer

"Armen is a true professional who always delivers on his promises. From an HR perspective, he is incredibly reliable and disciplined he never misses a deadline and always stays focused on the result. It’s a pleasure to have someone on the team who is so easy to communicate with and who brings such a positive, stable energy to the workplace."

Daria Karpova
Daria Karpova

HR Manager

"Armen was a great co-worker to work with. We were able to achieve all of our product/technical goals in the time that we spent working together. Armen is very hard-working and always remained calm when there was a lot going on. His ability to remain focused and productive during those times helped make working with him so enjoyable. Armen would be a great addition to any team."

Evgheni Djumac
Evgheni Djumac

Engineering Manager

"Armen's strongest trait is his proactive responsibility. He doesn't just wait for instructions; he identifies potential issues and solves them before they become problems. He treats the product as if it were his own, showing a level of 'ownership' that is very rare to find. For me, as a leader, having Armen on the team meant peace of mind, knowing that even the most difficult parts of the project were in safe and capable hands."

Ivan Navodnyy
Ivan Navodnyy

Chief Product Officer at B2BROKER

"I collaborated with Armen on a complex fintech project and was consistently impressed by his approach. He doesn't just close tickets; he understands the business logic behind them. For a QA engineer, he’s the perfect teammate: always available, provides great context for his changes, fixes issues rapidly and has perfect communication skills."

Julia Puhova
Julia Puhova

QA Lead

"Armen played a key role in creating a design system, developed from scratch by the design department using React. Armen demonstrated strong communication skills and built trusting, stable relationships. Armen's understanding of UI/UX principles allows him to accurately translate designs into code and work with corner cases and accessibility, significantly improving the final product. Armen is a good candidate for cohesive teamwork on complex frontend products."

Roman Smirnov
Roman Smirnov

Head of Design

"I had the pleasure of spending time with Armen Harutyunyan during our days in Moscow, and it was truly an unforgettable experience. Armen is one of those people who instantly brings positivity, energy, and genuine warmth to any situation. Whether we were exploring the city, sharing ideas, or simply enjoying great conversations, his open-mindedness and sense of humor made every moment memorable. Armen combines professionalism with a personal touch — a quality that makes him not only an excellent colleague but also a great friend. I’m grateful for the time we shared and look forward to crossing paths again in the future."

Kuldeep Mahindrakar
Kuldeep Mahindrakar

Sales Manager

"Working with the WordPress interface Armen developed was a game-changer for our department. He simplified even the most technical tasks, like multi-language synchronization and SEO management, making them accessible to everyone. He is proactive in suggesting UX improvements for the admin panel that saved us hours of manual work every week. Armen doesn't just build websites; he builds powerful tools that empower content teams to be more efficient."

Nikolai Duenko
Nikolai Duenko

Head of Content Team

"Я работал с Арменом более двух лет и могу с уверенностью рекомендовать его как сильного и надежного разработчика. Армен — отличный профессионал и при этом очень приятный, конструктивный человек. Для меня, как для маркетолога, особенно ценно было то, что с ним всегда было комфортно и просто работать: все задачи обсуждались открыто и по делу, сроки соблюдались, а технические решения предлагались с учетом бизнес-целей. Он умеет не просто выполнять задачи, а глубоко понимать их суть, задавать правильные вопросы и предлагать оптимальные решения. Армен всегда был на связи, быстро включался в работу и помогал находить компромиссы между скоростью, качеством и ресурсами. Рекомендую Армена как ответственного, вовлеченного и профессионального разработчика, с которым действительно приятно работать в одной команде."

Denis Redin
Denis Redin

Marketing specialist

"I had the pleasure of working with Armen for several years and seeing him grow into an exceptional engineering leader. Armen is a rare talent who combines deep technical expertise in the React and Next.js ecosystem with a proactive, can-do attitude. He consistently demonstrates the ability to tackle complex migrations and performance optimizations while keeping projects on track and meeting deadlines. His technical judgment and problem-solving skills make him someone teams can rely on when challenges arise. Beyond his technical strengths, Armen is a fantastic teammate—honest, transparent, and always willing to support others. He naturally takes ownership of his work and approaches problems with both responsibility and creativity. I highly recommend Armen to any team looking for a strong engineer and a dependable leader."

Vladimir Kiber
Vladimir Kiber

HR Manager

"Armen is a rare type of developer who balances speed with incredible attention to detail. Having worked with him on high-load fintech solutions, I can say his ability to optimize performance and core web vitals is second to none. He is proactive, disciplined, and always goes the extra mile to ensure the final product is flawless. He is exactly the kind of engineer you want in your core team when building something ambitious."

Pavel Prokhanov
Pavel Prokhanov

Product Manager