Armen Harutyunyan

Senior Web Developer & AI Innovation Lead

With over 7 years of professional experience, including a 5-year tenure in a high-growth Fintech environment, I specialize in architecting scalable, performance-first web ecosystems. I bridge the gap between deep technical engineering and business-driven results.

Strategic Impact

Headless Pioneer: Spearheaded the enterprise-wide transition from monolithic systems to a cutting-edge Next.js + Payload CMS architecture, managing a zero-loss SEO migration of 40,000+ posts.
AI-Agentic Visionary: Lead initiatives in leveraging AI-driven workflows (LLM/Agentic) to automate localization pipelines, reducing translation overhead by 4x and accelerating feature delivery by 30%.
Performance Engineering: Consistently deliver 90+ Lighthouse scores for high-load applications through advanced caching (Redis), MongoDB optimization, and strict Core Web Vitals management.
Business Growth: Architected UX improvements that directly boosted qualified lead conversion by 1.8%.

Technical Toolkit

Frontend: Next.js (App Router), React, TypeScript (Strict Mode), Tailwind CSS, Storybook.
Backend/CMS: Payload CMS, Node.js, MongoDB, WordPress (Enterprise Architecture), PostgreSQL.
Ops & Monitoring: Grafana, Sentry, ElasticStack, Playwright, CI/CD Pipelines.
Expertise: SEO for SSR/SPA, real-time WebSockets, custom RichText editor transformations (Slate/Lexical).

Professional Philosophy

I am proactive and self-directed, focusing on optimizing architecture and Time-to-Market without waiting for instructions. I value transparent processes, strict deadlines, and consistently delivering production-ready solutions that provide measurable value to the business.

Technical Skills

Core Architecture & Frontend

Next.js (App Router)React 18+TypeScript (Strict Mode)Tailwind CSSHeadless Architecture (SSR/SSG/ISR)Design Systems (Storybook)State Management (Redux)

AI & Development Innovation

AI Initiative LeadLLM IntegrationAI Localization PipelinesCursor Rules & DX EngineeringAutomation Workflows

Backend & CMS Engineering

Payload CMSWordPressGutenberg & InnerBlocksNode.jsPHPSlate & Lexical (RichText Experts)MySQLMongoDB

Monitoring & Performance

Grafana & PrometheusSentry & ElasticStackCore Web Vitals OptimizationRedis Object CachingWebSockets (Real-time Data)Docker & CI/CD Pipelines

Quality & Engineering Tools

Playwright & JestBiome & TurboPackESLint & Prettier

Domain Expertise

FinTech SolutionsE-commerce (WooCommerce)PropTech (Real Estate)CPA & Affiliate MarketingTechnical Leadership

Experience

Senior Web Developer & AI Initiative Lead

B2BROKER

Moscow, Russia

May 2021 — Present

Stage 2: Headless Migration & AI Innovation (Next.js + Payload CMS)

Architectural Transformation: Spearheaded a full-scale transition from monolithic WordPress to a cutting-edge Headless architecture (Next.js + Payload CMS), implementing SSR/SSG patterns for 90+ Lighthouse scores.
Precision Migration: Directed the seamless migration of 40,000+ posts without SEO loss. Engineered complex data transformation scripts to bridge formats between Slate and Lexical editors in MongoDB.
AI Initiative Lead: Pioneered LLM-driven localization workflows, reducing translation time by 4x. Established cursorrules and development standards, boosting team productivity and accelerating Time-to-Market by 30%.
Fintech & Real-time Integrations: Developed real-time data widgets using WebSockets (Centroid) and built robust production-ready integrations with Salesforce, amoCRM, Chilipiper, and ActiveCampaign.
Technical Leadership: Managed a cross-functional team for 1 year. Led technical grooming, Code Reviews, and the development of an internal Design System in Storybook.

Stage 1: Enterprise WordPress Ecosystem (Core Development)

Scalable Framework Design: Engineered a reusable Theme Framework and a unified plugin system, enabling efficient management and synchronization of 20+ corporate websites.
Custom Gutenberg Engineering: Developed sophisticated custom blocks and InnerBlocks architectures, keeping the enterprise platform aligned with the latest engine updates.
Automation & Performance: Built a proprietary Staging-to-Production content sync plugin. Optimized infrastructure with Redis Object Cache, achieving stable performance on high-load entry points.

Next.js (App Router)React 18+TypeScript (Strict Mode)Headless Architecture SSR / SSG / ISR Tailwind CSSStorybook / Design SystemsAI Initiative LeadLLM / AI IntegrationAI Localization PipelinesCursor Rules / DX EngineeringPayload CMSWordPress (Core & Frameworks)WPMLGutenberg / InnerBlocksNode.js / MongoDBMySQLSlate & LexicalRedux / Redis CachingWebSockets (Socket.io / Centroid)Grafana / PrometheusSentry / ElasticStackCore Web VitalsLighthouse OptimizationPlaywright / Jest Biome / TurboPackCI/CD PipelinesDockerREST APISalesforce / Salesforce APIamoCRM IntegrationFinTech SolutionsTechnical LeadershipKey Developer

WordPress Engineer

Alena Solutions

Yerevan, Armenia

August 2020 — May 2021

End-to-End WordPress Development: Led the full-cycle development of sophisticated web applications, ranging from high-traffic content platforms to complex E-commerce ecosystems for the US market.
Real Estate Solutions (PropTech): Developed specialized platforms for US-based real estate brokers, focusing on intuitive property search interfaces, lead generation funnels, and seamless User Experience.
WooCommerce Expert: Architected and implemented highly customized online stores using WooCommerce, ensuring scalable database configurations and robust payment gateway integrations.
Theme & Plugin Customization: Performed deep-level engine tuning and custom theme development, tailoring existing frameworks to meet specific, high-level business logic and performance requirements.

WordPressPHPWooCommercePropTechE-commerceCustom Theme DevelopmentFull-cycle DevelopmentAPI IntegrationUS Market ExperienceJavaScript (ES6+)jQueryLESS/SASSMySQLOptimizationResponsive Web Design

Frontend Developer

Lucky Online / Lucky Team

Yerevan, Armenia

November 2019 — August 2020

Responsive Landing Page Development: Specialized in high-conversion cross-browser layout development using Figma, Zeplin, and Photoshop source designs.
Performance Engineering: Conducted systematic frontend refactoring and performance optimization to ensure lightning-fast page loads — a critical KPI in high-traffic CPA markets.
Internal Integrations: Implemented and configured custom internal systems for sophisticated traffic tracking and data processing pipelines.
Optimization: Continuously improved core web vitals and interaction metrics to maximize user retention and conversion rates.

HTML5/CSS3JavaScript (ES6+)jQueryPerformance Optimization Figma/ZeplinCPA IntegrationsCross-browser DevelopmentResponsive DesignConversion OptimizationBootstrap